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The history of advertising in America has its ups… and its downs. 

Manufacturer’s learned early on that the key to selling success lies in manipulating consumers’ fears, desires, and stereotypes. Racist soap ads seem too absurd to utilize, but that didn’t stop Pears Soap from illustrating a racist Aesop fable into an advertisement. And it worked. This ad not only left a lasting impact on the market but became a popular reference to allude to in the coming century.

Check out more ridiculous American advertising history on this week’s BackStor y. 

pogphotoarchives:

Women smoking in fiesta costumes, Santa Fe, New Mexico

Possibly Fiesta Queen’s attendants in the Palace of the Governors courtyard?
Date: circa 1939-1940
Negative Number 053074

Maybe these woman are smoking cigarettes because they saw the Lucky Strike ad that told them they would be slimmer with every puff. 

Hear more on this story of women and advertising on this week’s BackStory.

Vintage racist soap ads honing in on the belief that the color of one’s skin indicated one’s cleanliness and moral superiority… Really, America? Learn more about the ridiculous history of advertising in America on this week’s BackStory.

When did sex start being exploited for advertisements? Answers to this question and more on this week’s episode of BackStory on advertising in America. 

How could the taboo of women smoking be challenged and then destroyed in a matter of decades? Advertising, of course. Hear more about advertisers’ propaganda tricks used in the early centuries on this week’s episode of BackStory.

source: library of congress

America’s Obsession with Advertising

For more advertising nostalgia, check out the latest episode of #BackStory Advertising in America

The latest episode of BackStory is all about our fascination with courtroom drama. So, we’re wondering, where were you when the O. J. Simpson verdict was read?

Catch the full episode of “Court Of Public Opinion: A History of Trial-Watching in America:” http://bit.ly/BackStoryCourt

In the midst of all this lottery fever, we thought we’d take a look at the history of lotteries in America. Check out this BackStory article for a quick primer: bit.ly/backstorylottery